bdy By Tree Hut Branding

When I joined Tree Hut, the packaging for their new elevated body care line, bdy, was complete, but the brand itself was still taking shape. I helped build out the full identity beyond the packaging by developing the digital presence, in-store displays, brand book, pattern work, and color usage. My role was to create a cohesive and elevated look and feel across every touchpoint to establish bdy as a distinct extension of Tree Hut.