When Tree Hut brought the Scrub Shop pop-up to SoHo, I partnered closely with our brand manager and the incredible team at Pop Up Mob to make sure every detail felt playful, immersive, and true to the brand. I created the event logo and all of the graphics that carried through the space, along with custom illustrations that tied everything together. One of my favorite pieces was a special edition scrub jar, topped with event-inspired elements like watermelon, Jellybear, and tangerines. To spark excitement before doors opened, I also designed a video invite that rolled out across Tree Hut’s social channels—drawing thousands of views and helping set the stage for a packed, buzzworthy event.