For the launch of our Tangerine scent, I designed a two-tiered box that turned unboxing into a full experience. The outside featured hand-drawn tangerines and flowers, giving a fresh, spring-citrus feel, while the inside revealed illustrations inspired by bathroom tiles, connecting to the daily ritual of self-care. Each product sat in its own slot, and together with our copywriter, we tucked in playful messages underneath, so as influencers lifted the products, they discovered little surprises along the way. I also created a custom sticker set and a coordinating card, adding extra keepsakes that extended the personality of the launch beyond the box itself.